Business opportunity
Incentivize customers to buy and hold PYUSD with Venmo.

Customer outcome
Peace of mind that comes with a stablecoin, plus an opportunity to earn on that asset.

Business opportunity
Increase PayPal Debit Card consideration and habituation by adding a 5% cash back categories.

Customer outcome
Spending flexibility and control of their cash back rewards. 

October ‘24 KPIs
875K chosen categories and 1.45M category transactions.

Business opportunity
Enable new ways to pay in-store with PayPal and Venmo cardholders. 

Customer outcome
A convenient and trusted way to pay, on the go.

KPIs
Drove over $11M TPV, 12K+ daily actives, and +17% FTU PPDC usage within first 2 months post-launch.

Business opportunity
Keep highly engaged donors interested in new ways to support important causes with PayPal.

Customer outcome
A more personalized and familiar experience.